Before my time at Palantir (NY) I was the founder of boo-box (2007, São Paulo, BR), a social media ad-network with a team of up to 75 people in Brazil and Argentina, considered one of the most innovative companies in the world and in Brazil by FastCompany and Forbes, sold in October 2015 to FTPI Digital.

As the founder of boo-box I was responsible for product development and managed a team of up to 75 people in Brazil and Argentina building an ad network with more than 700,000 websites, reaching 67 million people in Brazil every month with ads from clients like Google, Unilever, Ford and Microsoft. We had multiple international awards and venture capital from Monashees and Intel Capital.

Before my first startup I worked as a software developer and web developer in digital marketing projects for major brands such as Coca-Cola, Caixa, Presidency of the Republic, Brasil Telecom, Embratur, among others.

Since mid-2020 I serve voluntarily as the President of the Board of International Transparency – Brazil, the local chapter of a German N.G.O. applying anti-corruption strategies to improve social justice worldwide. I was also a speaker on the topics of creative economy and free speech at the United Nations HQ in NYC. The main case study in “Brilliant, Crazy, Cocky”, Sarah Lacy’s book about high-impact entrepreneurs.

👾 A Latin American geek coming from a diverse background, fan of science fiction and enthusiast of the Brazilian hip-hop culture. Specialties: data strategy, business strategy, product development, entrepreneurship, digital marketing, advertising, social advertising, social media, web innovation, user interface design, user experience design, web development.

"A tech visionary", Sarah Lacy on TechCrunch. Marketing Communications professional of the year, The World Technology Award (2013). Forbes: 30 Under 30 (2014).